Category Archives: Marketing

Vouchers are not always a good present

Vouchers are often an obligation to spend money, hence, they’re not always a good present. How it works: Vouchers are printed by companies to entice customers into their shops. The price of goods are often increased if a voucher is … Continue reading

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Nobody’s Self-Image Should Be Linked to a Product

When a young person’s self-image is dependent upon the brand on their clothes or the products they purchase, you know the world has gone a step too far. Branding; the work of marketing has done a great job of associating … Continue reading

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Bad Publicity Can Lead to Positive Results

Publicity is the uncontrolled news story that companies like or dislike depending on the type, if it’s good publicity, it reflects positively on the business but if it’s bad publicity it has the opposite effect. Good publicity energizes and motivates … Continue reading

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Emotional Marketing Creates Valuable Content for Business

In a time when resources have never been so scarce marketers have to get their messages delivered in the most cost effective manner possible. This hasn’t changed for marketers because as everybody knows, when budgets get tight the first thing … Continue reading

Posted in Digital Marketing, Digital Marketing Strategy, Digital Marketing Tips, Digital strategy, Emotional Marketing, Marketing, Marketing content | Tagged , , , , , | Leave a comment

The Emperor’s New Suit has lessons for Everybody in Marketing

The Emperor’s New Suit was written by Hans Christian Anderson in 1837 and the lesson in humility the Emperor learned through the actions of a young boy are as applicable today as they were when this book was written over … Continue reading

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Great Advice Never Goes Out of Date.

  Great advice never goes out of date and what’s more, the best advice will be as relevant to the business world as it is on a personal level. I have listed below how I have interpreted Hemingway’s advice from a … Continue reading

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Is Social Media Marketing Free to Everybody

What is Social Media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. ~ Andreas Kaplan. What is Social media Marketing? Social media marketing … Continue reading

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If I cannot use social media to sell, why should I use social media

The hands on my watch never stop, they continue on their never-ending journey into time yet to pass; and yet there are some people in the business world who believe that time has stopped for them, they believe that every … Continue reading

Posted in Business, Digital Marketing, Digital Marketing Strategy, Digital strategy, Marketing, Social Media Marketing | Tagged , , , , , | 4 Comments

I Do Not Require a Facebook Business Page. Do I

The following couple of lines are the most popular excuses given by SME business owners, when somebody suggested, they should set up a Facebook business page. Excuses for not setting up a Facebook business page. *A Facebook business page, I … Continue reading

Posted in Business, Digital Marketing, Digital Marketing Strategy, Digital strategy, Facebook, Marketing, Social Media Marketing | Tagged , , , , , | 1 Comment

Do I need you to press the like button on my Facebook page?

Before we can answer the question hypothesized in the heading, we have to decide on why do we want to use a  Facebook business page in the first place? Is our goal to get as many likes as possible for … Continue reading

Posted in Digital Marketing, Digital Marketing Strategy, Digital strategy, Facebook, Marketing, Social Media Marketing | Tagged , , , , , | 1 Comment