Category Archives: Digital strategy

Make It Simple

“Great things are done by a series of small things brought together.” is a quote by Vincent Van Gogh that epitomises everything we do. Counting to ten like 1,2,3,4,5,6,7,8,9,10 is easy but if you had to say it like 9,5,6,4,1,3,2,7,10, … Continue reading

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Pictured Posts are Easier to Read

I like reading books with good story lines and interestingly described scenery but when I’m online I prefer to read the shortened version; you know, the one sentence that makes sense of the entire paragraph. The reason is I respect … Continue reading

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Emotional Marketing Creates Valuable Content for Business

In a time when resources have never been so scarce marketers have to get their messages delivered in the most cost effective manner possible. This hasn’t changed for marketers because as everybody knows, when budgets get tight the first thing … Continue reading

Posted in Digital Marketing, Digital Marketing Strategy, Digital Marketing Tips, Digital strategy, Emotional Marketing, Marketing, Marketing content | Tagged , , , , , | Leave a comment

The Emperor’s New Suit has lessons for Everybody in Marketing

The Emperor’s New Suit was written by Hans Christian Anderson in 1837 and the lesson in humility the Emperor learned through the actions of a young boy are as applicable today as they were when this book was written over … Continue reading

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Purchasing Social Media Followers will Ruin your Reputation when it is obvious you did

  It is better to speak with one genuine person who needs your product or service, rather than 100,000 people who are prepared to listen, and that is my position when it comes to purchasing social media likes and followers for your … Continue reading

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Share Images Your Friends will Love to Share

Social media platforms will only work for you, and your business if you provide content that your friends and customers want to see and share with their friends. The following sentence is the most important message for business owners. Your … Continue reading

Posted in Digital Marketing, Digital Marketing Strategy, Digital strategy, Facebook | Tagged , , , , , , , , , , , , , , | 1 Comment

The Reasons for Using a Social Media Manager are Clear to Everybody

“What you get for nothing is exactly what you will think of it, nothing.” ~Alison Shark. And that is the biggest problem facing social media marketers today. The social media platforms are free; a lot of small to medium enterprise … Continue reading

Posted in Digital Marketing, Digital Marketing Strategy, Digital strategy, Social Media, Social Media Marketing, Social Media Pricing | Tagged , , , , , | Leave a comment

If I cannot use social media to sell, why should I use social media

The hands on my watch never stop, they continue on their never-ending journey into time yet to pass; and yet there are some people in the business world who believe that time has stopped for them, they believe that every … Continue reading

Posted in Business, Digital Marketing, Digital Marketing Strategy, Digital strategy, Marketing, Social Media Marketing | Tagged , , , , , | 4 Comments

How to Segment your audience on Facebook

“It is better to speak with one customer who needs your product or service, than 1000 people who are prepared to listen to you.” The above sentence should be the mantra for all business people who are using Facebook business … Continue reading

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What ROI can a small business expect from using Social Media marketing

This question was put to me on Twitter during the week, but given the 140 character limit on tweets, I decided to write this blog post on the topic instead. This is the most important question that every business owner … Continue reading

Posted in Digital Marketing, Digital Marketing Strategy, Digital strategy, Social Media, Social Media Marketing | Tagged , , , , , | 2 Comments