Category Archives: Business

How to Use Your Facebook Advertising Budget Efficiently and Effectively

The Facebook algorithm is being changed on a regular basis, and the result of these changes is showing up on the insights page for all business owners to see. The posts they are spending their valuable time on are being … Continue reading

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Do you Fire a Colleague to Save the Business

Cut off your nose to spite your face is a well-known idiom that applies to every situation both in our personal and professional lives, another term which I believe falls into this category is nepotism, this is where people are employed or promoted based … Continue reading

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The Receptionist Holds the Key to Every Successful Business

Ah nooooooooooo, I have to call that company again, are words you don’t want anybody thinking who has on-going contact with your business regardless of whether they are your customers, suppliers or your own sales representatives out on the road, … Continue reading

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Hindsight would be a Wonderful Gift for any Business

In the business world, the rear-view mirror is always clearer than the windshield. ~Warren Buffet. The gift of hindsight to is not ours to give, so we will just have to do as much research as possible before making decisions regarding the … Continue reading

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Is Social Media Marketing Free to Everybody

What is Social Media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. ~ Andreas Kaplan. What is Social media Marketing? Social media marketing … Continue reading

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If I cannot use social media to sell, why should I use social media

The hands on my watch never stop, they continue on their never-ending journey into time yet to pass; and yet there are some people in the business world who believe that time has stopped for them, they believe that every … Continue reading

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How to Segment your audience on Facebook

“It is better to speak with one customer who needs your product or service, than 1000 people who are prepared to listen to you.” The above sentence should be the mantra for all business people who are using Facebook business … Continue reading

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I Do Not Require a Facebook Business Page. Do I

The following couple of lines are the most popular excuses given by SME business owners, when somebody suggested, they should set up a Facebook business page. Excuses for not setting up a Facebook business page. *A Facebook business page, I … Continue reading

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How to Use the Hashtag Symbol to Communicate

According to the latest Ipsos MRBI poll there are an estimated 385,000 Irish tweeters using Twitter to communicate, and there are up to 500 million Twitter subscribers worldwide. This number of tweeters creates a lot of tweets and in the process a … Continue reading

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Your Customers Always Deserve your Best Work

“Tell me and I forget. Teach me and I remember. Involve me and I learn.” ~ Benjamin Franklin This quote by Benjamin Franklin is our life’s learning in a sentence, except for the final part of the sentence which is … Continue reading

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