If you want to succeed at life you have to use the words people want to hear, your words have to reach the hearts of your listeners, not just their ears.
The best example of that is Donald Trump and the recent Brexit campaign. They spoke the words that the people wanted to hear; we’re going to do what it takes to give the power back to the people, and a lot of other nationalistic messages that hit home.
The world is becoming a smaller place where people can travel thousands of kilometers in seconds via the internet but at the heart of most people is the desire to protect their own borders.
The Brexit campaign succeeded because of that message, does that mean Donald Trump will be the next president of America?