A lot of business people worry about the Facebook algorithm, they are concerned that their posts are not being seen by the people who have liked their page, the truth is, they are not sharing what people are interested in liking and sharing, and it’s in the interest of Facebook to get them to pay for advertising the stuff nobody really wants to see in their spare time. The only way to bypass the algorithm is to share what people on Facebook want to like and share, and then benefit from being associated with great content. There’s something New Everyday is a good example of what works.
All Social Media platforms are really public relation platforms, when you share your brand’s personality with the right people, they will like you for it, and probably share your personality as well.
Have a great day.