In a time when resources have never been so scarce marketers have to get their messages delivered to their customers in the most efficient manner possibly, and the most efficient way is to target their emotions with positive, helpful material which will generate positive sentiment for the business which will lead to an increase in sales.
This is especially true for online marketers because when people go onto social media sites, they are looking to be entertained, not to see advertisements which will annoy them. This is where emotional marketing creates valuable content for businesses. The business can post images which the consumer will share with their friends, and in the process they are spreading links to the business’s website, that is generating good SEO (search engine optimisation) in the process.
The following are a couple of examples of emotional marketing images,
These images will generate positive sentiment for the business through the emotional response of the viewer.
*Targeting your customers emotions is the most efficient way of targeting their money.
Till later, have a great day.