Twitter is a social media platform where people with similar interests interact through short messages, which contain a maximum of 140 characters called tweets.
At the last count, there were approximately 500 million people using this social media platform. When you have this number of people socialising in any location, you will find marketers who wish to get their attention.
This is a very good idea but, when you are an entrepreneur without a marketing department, how do you identify the people you want to interact with? When there are so many people to target. This is where Twitter’s search engine comes into its own; it gives you the technology to narrow down your search, and target the people you would like to interact with.
The hashtag (#) can be used to communicate but, it can also be used to locate the people who are discussing certain topics, for example, if you put in the word #fashion into Twitter’s search engine, you will narrow down all the people who are discussing that topic. That’s great but, what happens if you have a niche business and they are not using hashtags with their tweets?
This is where Twitter’s advanced search can be used; the advanced search engine allows you to specifically target your potential clients through the words, people and locations which are specific to your industry. This tool is very efficient for people like engineers, architects, electricians and other service providers who are not mainstream but use very specific phrases in their chosen professions.
This is also used by mainstream media professionals, who want to be at the forefront of breaking stories. Twitter has been identified as one of the main sources for breaking stories world-wide in recent times.
The advance search engine can be accessed by this link or when you put a word in the normal search engine box and press enter, the advanced search engine can be access on the results page. In the example below, I have typed the word funny into the search engine box, and this is the results page. By clicking on the wheel on the top right of the page, a drop-down menu appears which gives you the option to access the advanced search engine.
The results from each search will show you the tweets being shared in relation to your search parameter, and the people who have chosen to be associated to the topic through their profile page.
Twitter also give you the option to save each search parameter you use, the save option is found in the same location as the advanced search engine option on the results page, this means that you only have to fill in the advanced search form once for each topic. The next time you want to search for the same parameters, just click into the search engine box and your saved searches will be seen in the form of a drop-down menu.
- Twitter is a great social media platform for communicating with the right people, as long as you use the Twitter tools they provide.
- Identify you customer and then locate them on Twitter.