Do I need you to press the like button on my Facebook page?

Facebook

Facebook

Before we can answer the question hypothesized in the heading, we have to decide on why do we want to use a  Facebook business page in the first place?

Is our goal to get as many likes as possible for our business page, regardless of where they originate?

Or do we want to create a social media platform, where we can share with our clients, customers and stakeholders; the values and information we want associated with our business.

When you state, what you want to achieve using Facebook? The answer seems quite simple. Yes, we want to interact with the people on whom we rely on to pay our bills, and no, we do not want to interact with people who have no interest in the products and services we provide.

The above answer is not quite so simple for some businesses whose target market is diverse; they may have different people using their products and services at different times of the year. Some service providers target market is so diverse that everybody is a potential client.

Do you?

Do you?

Social media marketing is about engaging with your customers or clients in a social setting. There is little point in engaging with people on your Facebook business page who are never going to need your product or service; that is equivalent to having a conversation with your neighbour during the middle of your working day, its unprofitable behaviour and wastes your valuable time.

*Identify your target market; they are the people you need to press the like button on your businesses Facebook page.

Advertisements

About BrendanDunne

Sharing my life experience, one post at a time.
This entry was posted in Digital Marketing, Digital Marketing Strategy, Digital strategy, Facebook, Marketing, Social Media Marketing and tagged , , , , , . Bookmark the permalink.

One Response to Do I need you to press the like button on my Facebook page?

  1. Raja Sinha says:

    Hi Brendan, that was a perfect Blog for me to read to end my day here.. You mentioned “Social media marketing is about engaging with your customers or clients in a social setting. There is little point in engaging with people on your Facebook business page who are never going to need your product or service….” I completely agree and co-incidentally I had just written somewhat relevant earlier on this matter about some misconceptions about marketing in Facebook ( http://filsupport.com/web-design-outsource/facebook-vs-company-website/ ) That was my take on a matter involving people thinking Facebook pages would suffice for generating leads. Tnx!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s