The secret to good social media marketing is not a secret; it requires the same attributes as those required for growing your business; producing great products or providing excellent services. When you put the company values along with these products and services, you have the foundation for all your social media marketing.
The target-market for all your social media marketing promotions begins with the people who have a need for your product or service; this starts by informing your current customers or clients as to where you are to be found online. If You are on the Internet? Help Your Customers Find You.
The messages and images you promote relating to your business should be in line with your company’s brand values. Fluffy bunnies shouldn’t be associated with a builder’s providers social media campaign; I’m sure you get the idea. We Learn by Association. What Values do you Associate with your Business?
Social media platforms are not designed to be sales outlets, that is what your place of business or website is designed to accomplish; you should provide information on your social media platforms that your customers and clients would like to see when they are being social. “A Varied Content Keeps Your Customers Engaged”
Social media marketing provides you with the opportunity to interact with your customers and clients on a personal level; it’s not good enough to use the company’s name and logo on your social media platforms and hope to interact with your customers and clients; you need to provide a real person with whom your customers can interact with. “How to Increase Your Businesses Interaction on Twitter” This blog was written specifically with Twitter in mind, but the message is transcends across all social media platforms.
Social media marketing provides you with the opportunity to show off your industry knowledge; by sharing information which will be of benefit to your customers and clients; you will gain positive sentiment for your business by being associated with this material. “Promoting other people’s Content is Beneficial to You”
In order for your social media marketing to be successful, you will need to integrate all your social media platforms; each social media platform is designed for a specific type of communication and should be used accordingly. An example of this is Twitter where each message can contain only 140 characters, this for most people is not enough to provide sufficient product information required by a client. “Integrating Your Social Media Platforms is necessary to Succeed.”
Social media is the greatest word of mouth marketing tool at your disposal, by informing your current customers of where you are, and then providing them with information that is worth sharing with their friends, you are on your way to creating a successful social media campaign.
- Word of Mouth is the most reliable marketing tool you have.