How come I’m not getting the same response from my Twitter followers as I get from my Facebook connections? The information I’m posting is the same, the reaction on Facebook is positive so I don’t understand the why I don’t get the same reaction on Twitter. This is a common scenario from business people online and this is my solution.
Why? And how do we fix it?
The why may be down to the differences between your Facebook and Twitter followers or it may be down to how you post? If it’s the first reason there is very little you can do except to write a different message for each platform, if it’s the second we can work on it.
When you make a post on Facebook you should always keep in mind that only 140 Characters minus the link to your Facebook page that can take up to 16 characters is going to appear in your tweet on Twitter; that leaves you with 124 characters to get your followers attention on Twitter. We also have to take into account the best way for content to be found on Twitter is to use hash tags such as #IreBiz #Smecommunity #Biztalk to mention but a few. If you add up all the hash tag characters and take that number from 124 that leaves you with 95 characters of your post that will appear in your tweet; that’s not much when you want to get someone’s attention.
There are two choices, and that is to unlink your Twitter account from your Facebook page and write a separate message for both platforms or write the post on Facebook but create the title for your post using Twitter.
This way you will create a title that’s short, but will have the hash tags included and will get the attention for the right reasons. Using this method you can put enough information in the tweet to entice the reader to click on your link. I am going to show you how with…………… When you leave a sentence hanging like the previous one you have put enough of a hook to entice the reader to click on the link and follow the conversation back to your Facebook page.
Arrow Digital Marketing