“One cannot manage too many affairs; like pumpkins in the water, one pops up while you try to hold down the other” is a very apt Chinese proverb for describing your normally busy Entrepreneur.
As a business owner you are responsible for all the business processes, it can be quite difficult to keep on top of every thing that needs to be accomplished in order for the business to keep moving forward, eventually some of your responsibilities will suffer from due to lack of time.
There’s no doubt that everyone running a business has the ability to run their own social media programme, it’s just finding the gaps in your busy work schedule to do your own social media justice . If you don’t have that time, you may as well mark a date in your calendar when you hope to accomplish anything of value for your business.
We will now look at three different scenarios where outsourcing or training is a good option for some businesses.
Beginner: When a business first starts using social media programme, it can take an enormous amount of time to identify who to follow, with what messages and what is the best time to promote your messages.
Intermediate Account: If you have been running your own social media programme for a while and you are unhappy with the results you have been getting, is another time when getting some pointers from the social media specialists can be very rewarding, there may be a very simple message missing from your strategy; being too close to our businesses may hinder our view of what is important from the customer’s point of view.
Mature Account: When a big business grows its online programme to the extent that they have up to twenty Facebook pages and the same number of twitter accounts, their social media interactions require that they outsource some of the work rather than disappoint their customers and followers.
- In the business world we operate in, we need to focus on the foundation principle of economics “Focus on what you do best and let others focus on what they do best” the overall result is “everyone is more successful”
- So therefore today is a good time to start outsourcing your social media programme because it makes good business sense!
Arrow Digital Marketing.