The area of Social Media has become hugely important to businesses over the past number of years. When you look at the figures of how many people are using social media sites you can understand why a lot of businesses have created a social media presence. Businesses have long since realised that they have to meet their customers where they are and on their terms.
In Ireland alone there are 1,900,000 Facebook users, You tube has 1,3 million regular users with up to 400 million views every month, LinkedIn has 420,000 users and Twitter with 180,000 users of which 30% log in daily to check their accounts.
In this day and age it’s not enough just to have a social media presence; social media should not be used in isolation, it has to be used as part of the overall marketing strategy for your business.
Your online strategy will have to encompass the following
Who: Who exactly are you targeting to receive your message? You will have to decide on the demographic that suits you such as gender, age, income-based, mobility, employment status or location?
What tools will you use: What social media tools will suit you purpose best, will it be a blog, newsletter, Facebook, LinkedIn or Twitter account?
When: When is the best time to start your social media strategy, the simple answer is now, social media takes time to generate a following.
Where: Where will you find the demographic you are looking for? For this it will be necessary to carry out research, it may be as easy as talking to your present clients and identifying where they network online.
Why:If you’re not talking to your customers where they are networking, you can be sure that your competitors are; at no other time in our economic history has competition been so fierce.
How: This is the most important step in your strategy; you have to understand how the social media works. In every social media there are ethics that need to be understood in order for you to successfully achieve your goal, a sentence or paragraph out-of-place could make your messages reek of spam.
- There are 3.8 Million Irish consumers interacting on social network sites. There has never been a better time for business to target their current and future clients without the high cost that have been associated with traditional marketing.
- It must also be said that there has never been a better time to be a disgruntled customer.
http://ow.ly/7WsIS you tube video on figures social media in Ireland